What a serious investor will ask, and the answers available today
Written for the audience that will ask them, with the answer available today, because an investor discovering a gap themselves is worse than being told.
Written for the audience that will ask them, with the answer currently available and what would make it stronger. Where the honest answer is "we do not know", that is what is written, because an investor discovering it themselves is worse than being told.
What is your recurring revenue today, and how much of it renews? Available: 2025 recurring revenue is stated as under $1M; most revenue to date is one-time pilot fees. Stronger: the exact figure, split between one-time and recurring, with the renewal date of every contract.
How many pilots converted to annual contracts, and how long did it take? Available: one named conversion, which expanded to five growth areas. Stronger: the count, the rate, the median time, and the reason each non-converting pilot did not.
What is your gross margin, and what is in cost of revenue? Available: 75% and 80% are claimed. Loading an advisor's whole cost into delivery, as published benchmarks do, this analysis derives 29.9% at the $25K list price and 41.5-64.9% across the prices recently charged. Stronger: recorded advisor hours per engagement, actual realized prices, and an explicit statement of what sits in cost of revenue and what does not. The second half of that question is where this goes wrong most often, because a margin quoted on a favorable basis is discovered rather than disclosed.
How much of the work is the software and how much is the person? Available: no measurement. Stronger: advisor hours for the first three engagements against the most recent three. The trend is the answer, and it is the single most valuable number the company could produce.
Where does the $18.75B come from? Available: $750K times 25,000 business units. Both are unsupported. Stronger: the bottom-up build, whatever it produces. An honest $1.1B with a defensible derivation is a better answer than $18.75B that does not survive checking.
Who else does this, and why do you win? Available: no direct competitor was found in four searches, which is not the same as none existing. Stronger: a named competitive set including the adjacent categories, and a clear statement of what a consulting firm's internal AI does not do.
What happens when the underlying models get better? Available: the material positions an AI control layer above the model providers. Stronger: a direct statement of which parts of the product improve when models improve and which parts would be absorbed.
What is your customer acquisition cost and sales cycle? Available: not measured. Stronger: both, split by tier, with founder time costed.
Why is the price $25K on one slide and $50K on another? Available: no explanation exists. Stronger: one price.
What does the $150,000 of value per initiative rest on? Available: assertion. Stronger: one documented case with the client's own numbers.
What do you do with $5-10M, and what does it get you to? Available: the plan implies hiring against a revenue curve. Stronger: milestones expressed as evidence rather than as revenue — conversion rate proven, advisor hours halved, a repeatable sale demonstrated without a founder.
Who are the 200+ enterprises? Available: team credentials, presented ambiguously. Stronger: relabeled, with the company's own client count stated separately and accurately.